Understanding how today’s HCPs choose to learn about pharmaceutical products is a critical driver of sales force effectiveness and performance. The reality is that brand perception and prescribing behavior is shaped through their own preference and self-selection of various media, programs, and technologies. We know the HCPs and their staff still favor personal promotion, as nothing is easier for them to access information and resources. Personal selling remains the most effective lever in the marketing mix for pharmaceutical companies, too. However, we also know that HCPs are becoming increasingly frustrated with the lack of new information, unwanted messaging, and ability to control timely access to the resources and information they find of most value to their practice and patients. Our Service Specialists personally connect our clients’ targeted HCPs with the resources that they want, when they want them…………ON DEMAND! Based on our extensive study of the marketplace prior to our rollout, and the now years of experience executing for clients, we believe we have created a model that uniquely balances what HCPs want with pharma’s objectives with a strong value proposition for both sides of the table.
