Engaging Health Care Professionals (HCPs) in today’s marketplace continues to challenge Sales and Marketing strategies and effectiveness. It’s a complex issue, and one that continues to have a direct impact on the ability to engage and promote brands to the physicians who are most valued. As an industry, the answer has been to deploy smaller sales teams and backfill with multi-channel marketing and non-personal promotion, seeking to find the right balance between prescription growth, market share, and profitability. The inability to truly innovate and revolutionize our selling model has forced the industry to sub-optimize true market potential of many brand assets and to often settle for less growth, and lost profits. Until now.
HCP Concierge was formed to provide HCPs a better option to access valued resources available from pharmaceutical companies. The vision and core foundation for the Company is born out of extensive research conducted with thousands of HCPs to determine what pharmaceutical resources they utilize, which resources they value most, and how they prefer to access them. As part of our research, we also observed over 1,000 sales rep visits in a “secret shopper” setting where the reps did not know they were being watched. This provided extensive insights into the current sales practices to understand the opportunities to improve on the current model.