HCP SERVICES INCLUDE
HCP Concierge is a marketing logistics organization, helping pharmaceutical companies to efficiently distribute samples, resources and information to targeted HCPs. These services include the following:
- Branded Content (digital or print)
- New Clinical Data
- Brand/Line Extension
- Expanded Labeling/Indication
- Disease State Awareness
- Samples & Literature
- Co-Pay Assistance Programs
- Voucher and Coupon Programs
- Patient support programs
- Pharmacy Programs
BRAND SITUATIONS
The HCP Concierge marketing logistics solution can create value along virtually every phase of a products life-cycle and across numerous brand situations. We have specifically developed our innovative model to provide marketing and sales leaders with a cost effective and highly efficient solution to address common market challenges, such as:
- Reaching valued “white space” targets
- Increasing reach, frequency or engagement with current targets
- Managing vacancies in current sales forces
- Lifecycle management for late stage / LoE strategies
Any brand situation that seeks efficient reach to targeted HCPs is a fit for the HCP Concierge model.
VALUE PROPOSITION
HCP Concierge provides both pharmaceutical companies and HCPs with a compelling value proposition as we improve the engagement and relationship between brands and targeted HCP customers:
For Our Pharmaceutical Partners
- Maintain or improve marketing effectiveness
- Significantly lower cost and improve ROI
- Manage (lower) compliance and legal risk
For HCPs
- Provide key resources through “unbiased channel”
- “On-demand” channel with minimal effort required and more control
- Improved brand experience and equity